Liquid I.V. F1 Miami

Client: Liquid I.V.

Agency: NVE

May 2024

This was the first year Liquid I.V. became a sponsor for F1 Miami! This entailed taking over a three story race house for VIP’s and high end guests. As the lead producer on this project, I was responsible for full production - pre-pro & on-site. Tasks included managing the $1.2M budget, leading venue communications, fabrication, AV/Lighting, creating a custom racing video game, signage/graphics, catering, branded giveaways and overseeing all Production Crew and Assistants.